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How to Use Aveda Anti-Humectant Pomade on Your Brows

I’ve been using Aveda’s Anti-Humectant Pomade on my brows for a few weeks now, and I’m thrilled with the results. The pomade provides excellent hold without making my brows feel stiff or sticky. I love the natural matte finish, which keeps my brows looking groomed and polished throughout the day. Even in humid weather, my brows stay in place, and I don’t have to worry about touch-ups. This is a must have for any makeup kit!


Step 1: Prep Your Brows

  • Start with clean, dry brows. Remove any makeup or oil to ensure the pomade adheres well.

Step 2: Shape and Define

  • Use a spoolie brush to comb your brows into your desired shape. This helps identify any areas that need extra attention.

Step 3: Apply the Pomade

  • Take a small amount of Aveda Anti-Humectant Pomade on a clean spoolie or an angled brow brush. A little goes a long way!

  • Gently brush the pomade through your brows, focusing on areas that need taming or extra hold. Use short, upward strokes to mimic the natural direction of your brow hairs.

Step 4: Blend and Set

  • After applying the pomade, use a clean spoolie to blend and distribute the product evenly. This helps achieve a natural look and ensures there are no clumps.

  • For added definition, you can use a brow pencil or powder to fill in any sparse areas after applying the pomade.

Step 5: Final Touches

  • Clean up any excess product around your brows with a cotton swab or concealer brush.

  • Allow the pomade to set for a few minutes before proceeding with the rest of your makeup routine.


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